dough dog
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Loop Subscriptions is a value pick at $99/mo + 1% per transaction (no per-order flat fee), with customizable cancel flows and a strong self-serve portal. It's a good fit for mid-market DTC brands where transaction-based pricing matters most. (Loop also has a Free tier for ≤50 active subs and a Pro tier at $399/mo + 0.75%.)
Dough Dog is built for apparel. If you sell socks, underwear, t-shirts, pajamas, or any print-heavy catalog, you need rotating Selections, Group subscriptions (matching tops/bottoms, sibling sets, multi-packs), and variant-level inventory at the pre-charge boundary — none of which Loop offers. 1% of subscription revenue + 19¢ per transaction, no monthly fee. Launch in under 12 hours.
They optimize for reordering. We optimize for anticipation.
Eight criteria, head to head. Pricing verified April 2026.
| Criterion | Dough Dog | Loop |
|---|---|---|
| Built for apparel | ✓ | ✕ |
| Rotating, curated Selections | ✓ Per subscriber, every cycle | ! Bundle only |
| Group subscriptions (different products per subscriber) | ✓ | ✕ |
| Inventory reservation | ✓ Live | !⚠️ Not reservation |
| Self-serve portal | ✓ | ✓ |
| Customizable cancel flows | ✓ | ✓ |
| Pricing (2026) | 1% rev + 19¢/tx · no monthly fee | From $99/mo + 1% per transaction |
| Launch time | Under 12 hours | Weeks |
Pricing verified on each vendor's public page in May 2026.
Loop's rotation is bundle-based — the subscriber gets a fixed bundle, not a per-subscriber curated pick. Apparel needs editorial curation: the right print, the right size, excluding what they already own. Dough Dog runs Selections — per-subscriber picks every cycle from your live catalog, with inventory reserved pre-charge.
Loop doesn't ship different products to different subscribers in a group. Dough Dog does — matching tops and bottoms, multi-pack bundles, sibling sets in the same print at different sizes, couples in matching pieces.
Loop syncs Shopify inventory in batches — not variant-aware at the moment of charge. Dough Dog commits the exact SKU × size × color to the Dough Dog Location before ship, so charges don't fail for a size that sold through.
Loop takes weeks of setup. Dough Dog launches in under 12 hours, no developers required.
Loop's $99/mo + 1% per transaction (with no per-order flat fee) is predictable at scale. For a CPG-style program that doesn't need apparel mechanics, that pricing simplicity is a real advantage.
Loop's self-serve portal is clean and mobile-friendly — subscribers can manage, skip, and swap easily from a phone.
Active, responsive support and a mature product team shipping regularly.
Verified April 2026.
| Monthly | From $99/mo + 1%/tx |
| Per-order fees | None |
| Pricing model | $99/mo + 1%/tx |
1% of subscription revenue + 19¢ / transaction
1% of subscription revenue + 19¢ per transaction. No monthly fee, no setup fee, no minimums. Aligned incentives: we only succeed when your program does.
Loop is $99/mo + 1% per transaction; Dough Dog is 1% + 19¢/tx with no monthly fee — cheaper for most apparel volumes.
Run end-to-end by the Dough Dog team. Zero store downtime.
Subscriber and plan data exported from Loop and mapped to the Dough Dog schema. Shopify app install. Billing cutover plan.
Test migration on a 10% subscriber cohort. QA. Customer comms drafted.
Full migration. Old Loop plans terminated, new Dough Dog plans live, customer notification sent.
Downtime: none — subscribers keep plans, billing dates, and history. Launch from scratch takes under 12 hours.
Quick answers on switching to Dough Dog.
2–3 weeks, run by the Dough Dog team, zero store downtime.
Under 12 hours. No developers required.
Native integration with a deeper feature set on Plus (custom checkout extensions, Flow triggers, headless-friendly).
Yes — 2-week pilot on a subset of subscribers with full features; side-by-side metrics vs your current platform.
