dough dog
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Rotating Selections across lace, fabric, and seasonal capsule drops. Group subscriptions for matching bra-and-brief sets, sister-size families, and bridal parties. Real-time variant-level inventory across the full band × cup matrix.
Dough Dog is built for the three things intimates demands and nothing generic delivers: curated Selections so she gets the next bralette she’d actually wear; Group subscriptions for matching sets in each piece’s correct size; and band × cup × color × pattern validated against live stock before billing. Eby, a leading U.S. intimates brand, is live on Dough Dog as of April 2026. Launch in under 12 hours. 1% of subscription revenue + 19¢ per transaction. No monthly fee.
They optimize for reordering. We optimize for anticipation.
The intimates-specific capabilities standard subscription platforms can’t model — and Dough Dog ships natively.
| Intimates capability | Dough Dog | Recharge | Skio | Smartrr | Loop |
|---|---|---|---|---|---|
| Full band × cup × color matrix at pre-charge | ✓ | ! Batch | ! Batch | ! Batch | ! Batch |
| Rotating curated Selections | ✓ | ! Preset | ✕ | ✕ | ✕ |
| Matching sets (correct size each piece) | ✓ Unique | ✕ | ✕ | ✕ | ✕ |
| Sister-size families & bridal parties | ✓ | ✕ | ✕ | ✕ | ✕ |
| Gift subscriptions with discreet billing | ✓ | ! Basic | ! Basic | ! Basic | ! Basic |
| Fit-profile size updates | ✓ | ✕ | ✕ | ✕ | ✕ |
Competitor capabilities sourced from each vendor’s public documentation, current as of May 2026.
Every cycle, each subscriber gets a curated next piece picked from your live catalog by her stated preferences (bralette / wireless, lace / mesh / cotton, everyday / lounge / occasion, color, pattern) and purchase history — no repeats. Seasonal capsules are preferred to keep merchandising velocity high.
Bra + brief shipped as a coordinated set, in the right size for each piece (the bra a 34C, the brief an M), same pattern, one billing. The same primitive powers bridal-party matching, sister-size families, and post-fit-change replacement sets.
Every assignment validates band × cup × color × pattern against live stock before the charge — and commits the exact variant to the Dough Dog Location 1–5 weeks pre-ship, so storefront traffic can’t sell it through. Substitution drops from 10–20% to under 3%.
3 / 6 / 12-month prepaid gifts with discreet billing descriptors, recipient-controlled delivery, and brand-neutral packaging — built for Valentine’s, bridal, and milestone peaks.
Everyday t-shirt bras and basics run on a fixed cadence alongside rotating novelty — one subscriber, one customer record, one billing line.
$30–$120+ per piece — the highest AOV of any apparel subscription category. Getting the size right is the difference between LTV and a refund.
Valentine’s, anniversaries, bridal, and milestone gifts drive 30%+ of intimates subscription LTV — only capturable with first-class gift mechanics.
Curated subscriptions retain ~40% better than replenishment in intimates, where discovery — not restock — is the reason to subscribe.
Common questions about intimates subscriptions.
Yes. Variant-level inventory awareness covers the complete band × cup × color × pattern grid. The size the subscriber selected (or her current size if she’s updated her fit profile) is validated against live stock before the charge fires — not against a batch-synced snapshot.
Yes. Group subscriptions ship the bra and the brief in the same pattern, in each piece’s correct size, as a coordinated set on one billing. The same primitive powers bridal-party matching, sister-size pairings, and post-fit-change full-set replacement.
First-class. Gift subscriptions are 3 / 6 / 12-month prepaid. The gifter sees a discreet billing descriptor; the recipient gets a gift-tagged welcome flow and controls delivery scheduling. Holiday peaks are merchandised through tiered subscriber-first allocation.
Shipping and billing descriptors are configurable per merchant: brand-neutral packaging, a brand-neutral billing descriptor, recipient-only delivery for gifts, and no order-detail emails to the gifter for surprise scenarios.
She updates her fit profile through the customer portal (or a guided fit-update flow you configure). The next assignment uses the new sizing automatically — Dough Dog reads profile updates from the Shopify customer record.
Yes. Everyday t-shirt bras and basics run on a fixed cadence; lace, prints, and occasion pieces run on rotation. Same subscriber, one customer record, one billing line.
Under 12 hours, no developers required. The Dough Dog team configures Selections logic, Group-subscription set rules, and the Dough Dog Location, and the program goes live.
1% of subscription revenue + 19¢ per transaction. No monthly fee. Aligned incentives — we only succeed when your subscription program succeeds. (v2.2 pricing, May 2026.)
