Pricing

Pay only when your subscriptions earn

Dough Dog is 1% of subscription revenue + 19¢ per transaction. No monthly fee, no setup fee, no minimums, no long-term contract.

Most subscription platforms charge a $499+/mo platform fee on top of revenue share and per-transaction fees, then lock you to an annual contract. We don't. You pay when subscribers pay you, and you can cancel any time. At $200K/mo subscription GMV, that's typically $500–$1,200/mo less than the Plus / Pro tier alternative.

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1% of subscription revenue · 19¢ per transaction · No monthly fee · Cancel any time

The problem with platform-fee pricing

Dough Dog

1% + 19¢. No monthly fee. Month-to-month. You pay when subscribers pay you.

Other platforms at the Plus / Pro tier

$499+/mo platform fee + 1–1.34% of GMV + 19¢ per transaction. Annual contract. Costs you whether subscriptions earn or not.

Aligned incentives. Compounding savings.

How the math compares

Like-for-like at the Plus / Pro tier

Recharge Plus and Stay AI Pro are the public competitors at this tier. Smartrr Pro and Skio Pro gate their pricing.

Pricing element	Recharge Plus / Stay AI Pro	Dough Dog
Monthly platform fee	$499+/mo	$0
Revenue share	1%–1.34% of GMV	1% of subscription revenue
Per-transaction fee	19¢	19¢
Effective cost at $200K/mo sub GMV	~$3,100–$3,750/mo	~$2,570/mo
Contract terms	Annual common	Month-to-month
Custom / Enterprise tier	Negotiated, opaque	Same model, scales linearly

Math at $200K subscription GMV assumes ~3,000 transactions/month. Smartrr Pro and Skio Pro gate their pricing publicly.

How it works

Everything included at 1% + 19¢

Curated rotating subscriptions

Selections: merchant-curated next pick per cycle, per subscriber, from your live catalog.

Group / matching subscriptions

One billing across siblings, couples, training pairs — the only Shopify platform that ships this primitive.

Real-time variant inventory

Pre-charge inventory check catches sold-out variants before the box ships, not after.

Klaviyo integration

Nine subscription events flow to Klaviyo with full subscription, order, line-item, group, and payment data.

Gift subscriptions + subscriber portal

First-class gifting (gift-giver checkout + recipient portal) and a branded subscriber portal. No upsell.

Pricing scenarios

How the math plays out

Soft launch (≤ $25K/mo)

1% × $25K = $250. Plus ~$71 in transaction fees. ~$321/mo total. Most competitor monthly platform fees alone are higher than that.

Scale stage ($100K–$500K/mo)

1% + 19¢ scales linearly. At $200K/mo with ~3,000 transactions, ~$2,570/mo — typically $500–$1,200/mo less than the Plus/Pro tier alternative.

Enterprise ($1M+/mo)

Custom-tier conversations are honest: same model, same math. We don't add an opaque platform fee at scale.

The details

Who this is for

You're a fit if you

Run subscription GMV between $25K and $1M+/month
Want pricing aligned with revenue, not platform fees
Need apparel-native primitives (rotation, matching, variant inventory)
Already run Klaviyo and a Shopify-native loyalty app
Don't want to sign an annual contract to test

What this saves you

~$499–$1,500/mo in monthly platform fees
~$5,988+/year on the baseline tier alone
Annual-contract lock-in
The cost of switching when your needs change

FAQ

Frequently asked questions

Common questions about Dough Dog pricing.

How is Dough Dog priced?

1% of subscription revenue + 19¢ per transaction. No monthly fee, no setup fee, no minimums.

Are there any monthly fees or platform minimums?

No. You only pay when your subscriptions earn revenue. That keeps our incentives aligned with yours.

How does Dough Dog compare to other subscription platforms?

Most platforms charge a flat monthly fee ($99–$499+) plus a percentage of GMV and per-transaction fees. Dough Dog charges 1% + 19¢ with no monthly fee, which is usually materially lower at typical apparel subscription GMVs.

Do I have to commit to a contract?

No long-term contract. Month-to-month. Cancel any time.

What's included at no extra cost?

Curated rotating subscriptions, group/matching subscriptions, real-time variant-level inventory, the Klaviyo integration, gift subscriptions, and the subscriber portal — all included in 1% + 19¢.

Pricing built for apparel

See the real cost vs your current platform

Book a Dough Dog demo →See how it compares to Recharge →Compare against Stay AI →

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