For scrubs & workwear brands

Subscription Platform for Scrubs & Specialty Workwear Brands

Scrubs and specialty workwear sit in a rare subscription sweet spot: high repeat purchase (healthcare workers replace scrubs every 3–6 months), variety-driven (color, fit, embroidery, collab), and B2B-adjacent (hospital accounts, group orders). Generic subscription apps can’t handle the group layer or the color/fit rotation.

Dough Dog supports Group subscriptions for hospital or practice accounts (multiple staff members, one billing, matching colors), merchant-curated rotation for color and collab discovery, and real-time variant inventory across sizes and colors. 1% of subscription revenue + 19¢ per transaction. No monthly fee. Launch in under 12 hours.

Pricing verified May 2026 · No monthly fee · 12-hour launch
The problem with generic subscription apps
Dough Dog
Handles all three layers at once — replenishment for staff uniforms, curated color and collab rotation for discovery, and a B2B group layer for hospital and practice accounts.
Generic apps
Do replenishment or variety poorly — and the B2B layer (hospital and practice group orders) isn’t modeled at all.

They optimize for reordering. We optimize for anticipation.

How this compares

How this compares

The scrubs-subscription capabilities standard platforms can’t model — and Dough Dog ships natively.

Scrubs capabilityDough DogRechargeSkioSmartrrLoop
Replenishment + color rotation in one program
Group subs (hospital / practice, one billing)
Real-time variant inventory (size depth)! Batch! Batch! Batch! Batch
Mid-subscription size changes
Embroidery / collab drops subscribers-first! Preset
Matching colors across a cohort

Competitor capabilities sourced from each vendor’s public documentation, current as of May 2026.

How it works

Built for scrubs & specialty workwear

1. Selections

Merchant-curated next color or cut each cycle — or optional pure replenishment for staff uniforms.

2. Group subscriptions

A hospital or practice account with N staff on matching colors — one billing, one delivery.

3. Real-time variant inventory

Size depth matters for workwear — every assignment validates the size against live stock so you never ship a sold-out size.

4. Size-change handling

Subscribers update size in the portal and the next shipment uses the new size automatically.

5. Embroidery & collab drops

Subscribers get custom embroidery or collab pieces first, before public release.

Use cases

Ways scrub brands use Dough Dog

Individual scrub subscription

Replenishment plus seasonal color rotation — fresh pieces without the reorder hassle.

Hospital / practice group sub

Matching colors for N staff on one billing and one delivery.

Cohort & embroidery programs

Nursing-school cohort uniforms, plus subscriber-first personalized embroidery.

Who this is for

Who this is for

Who this is for

  • Scrubs & medical apparel brands
  • Specialty workwear brands (color/fit variety)
  • Brands selling to hospital / practice accounts
  • Embroidery / personalization scrub brands
  • Nursing-school / cohort uniform brands

Proof: our first customer

  • Our first apparel customer: $1M+ ARR during a 60-day pilot — same rotation engine
  • 227 subscriptions/day in the promo period
  • Under 12% churn in month one
  • 4× LTV vs one-time buyers — launched in under 12 hours
FAQ

Frequently asked questions

Common questions about scrubs subscriptions.

Can a hospital or practice subscribe on behalf of their staff?

Yes — Group subscriptions let one account fulfill to multiple recipients with matching colors or cuts, on one billing.

Do you handle size changes mid-subscription?

Yes. Subscribers update size in the portal and the next shipment uses the new size automatically.

Is this different from a one-time bulk order?

Yes. Recurring group subscriptions = monthly or quarterly committed replenishment plus variety; bulk orders are one-time.

How is a scrubs subscription priced?

1% of subscription revenue + 19¢ per transaction. No monthly fee.

Built for variety-driven brands

They optimize for reordering.
We optimize for anticipation.

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