dough dog
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Dough Dog pushes nine subscription events into Klaviyo with full subscription, order, line-item, group, and payment data attached. Your existing Klaviyo flows become subscription-aware — no generic ‘order placed’ guesswork.
Trigger pre-charge previews before the card is hit, recover failed payments, message at-risk subscribers before they cancel, and win back the ones who do — in email and SMS, from the Klaviyo you already run. 1% of subscription revenue + 19¢ per transaction. No monthly fee. Launch in under 12 hours.
They optimize for reordering. We optimize for anticipation.
Each Dough Dog event maps to a Klaviyo flow — email or SMS.
| Klaviyo event | Fires when | Flow it powers |
|---|---|---|
| Upcoming Order | Before the next charge | Pre-charge preview · swap or skip |
| Order Item Out of Stock | A pick sells out pre-charge | Substitution notice before it ships |
| Order Retry-able Failure | A payment fails but can retry | Dunning / payment recovery |
| Subscription Flagged (At Risk) | Churn signals detected | Retention / save flow |
| Subscription Canceled | A subscriber cancels | Winback series |
| Subscription Order Processed Successfully | A cycle bills and fulfills | Order confirmation / post-purchase |
Plus Subscriber Created, Subscriptions Created, and Subscription Product Assigned. All nine events support email and SMS.
The Upcoming Order event fires before billing, so subscribers can preview, swap, or skip in the window before the charge.
Order Retry-able Failure powers dunning flows that recover revenue before it churns.
Order Item Out of Stock lets you message a substitution before the box ships — no silent swaps.
Subscription Flagged (At Risk) triggers a save flow; Subscription Canceled triggers winback.
Subscription group information flows with the events, so you can segment and message based on group or matching subscriptions.
Upcoming Order → a ‘here’s your next pick’ email plus an SMS with a swap or skip link before the charge.
Order Retry-able Failure → a timed retry sequence that recovers payments before the subscription lapses.
Subscription Flagged (At Risk) → a save offer; Subscription Canceled → a winback series.
Common questions about the Klaviyo integration.
