dough dog
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Dough Dog's customers are apparel and apparel-adjacent DTC brands on Shopify — typically $1M–$25M+ in revenue, with catalogs that include rotating prints, drops, capsules, or matching products. Not pure replenishment shoppers.
They use Dough Dog to run programs CPG-first platforms can't ship: merchant-curated rotation, group / matching subscriptions, and inventory reservation pre-charge. Our first apparel customer hit $1M+ ARR in a 60-day pilot. 1% of subscription revenue + 19¢ per transaction. No monthly fee. Launch in under 12 hours.
We don't sell to everyone. We sell to apparel.
Outcomes from real customer programs — anonymized except where named.
| Stage | Typical customer | Outcome on Dough Dog |
|---|---|---|
| Pilot / soft launch | Print-led apparel brand | $1M+ ARR in 60 days (Caden Lane) |
| Cycle-one engagement | Curated rotation program | Under 12% churn in month one |
| Subscriber LTV | Apparel DTC, $5M–$25M | 4× LTV vs one-time buyers |
| Daily sign-ups (promo period) | Promo-driven launch | 227 subscriptions/day at peak |
| Time to live program | Any apparel brand on Shopify | Under 12 hours, no developers |
| Migration from existing platform | Mid-stage brand off Recharge/Skio | 2–3 weeks, zero store downtime |
Where customer names are public, they're named. Otherwise we describe the program type.
Curated rotation, matching, and variant inventory work the way apparel actually merchandises — not retrofitted from a CPG shape.
Configured in the app, not in code. Most customers go live in under 12 hours.
Units are held pre-charge so subscribers' picks don't disappear mid-cycle. No silent substitutions.
Klaviyo flows are subscription-aware. Loyalty (Rivo or any Shopify-native loyalty app) keeps earning automatically.
1% + 19¢, no monthly fee. We earn when subscribers earn.
Different curated print each cycle — kids apparel, t-shirts, pajamas, intimates.
Sibling sets, couples, friend groups — one billing, coordinated pieces per member.
Limited drops, capsule collections, and aged-inventory routing — subscribers see curation, not clearance.
Common questions about Dough Dog customers.
Most customers go from install to live program in under 12 hours. A full launch (Klaviyo flows + soft launch to existing buyers) typically lands in 1-2 weeks.
